ASCA LEVEL 1
Strength and conditioning foundations for structured physical preparation.
FOUNDER · HEAD COACH
GEORGE
MENELAOU.
More than 10 years of coaching experience, a serious commitment to ongoing education and one simple aim: make the next step clear.
10+ YEARSCOACHING EXPERIENCE
4 DISCIPLINESSTRENGTH TO PHYSIQUE
6 CREDENTIALSSELECTED QUALIFICATIONS
FOUNDERTEAM PRIME · 2020
COACHING WITH SUBSTANCE
THE WHY BEHIND
THE WORK.
George founded Team Prime around the kind of training environment he wanted to coach in: well equipped, focused, welcoming and built around better decisions.
His work spans body transformations, bodybuilding, powerlifting and Olympic weightlifting. That range matters because members rarely fit neatly into one box. A useful coach needs to understand the goal, the person in front of them and the methods that genuinely apply.
The result is a science-based approach to programming, technique and body composition—delivered in plain language and backed by practical experience.
SELECTED QUALIFICATIONS
EDUCATION THAT
SHOWS UP IN THE SESSION.
Qualifications are not the whole job, but they should sharpen the questions a coach asks and the decisions they make.
PICP LEVEL 1 & 2
Program design and coaching principles for strength and performance.
POWERLIFTING AUSTRALIA
Technical understanding of the squat, bench press and deadlift.
AWF LEVEL 1 & 2
Olympic weightlifting coaching across the snatch, clean and jerk.
McGILL METHOD LEVEL 3
Advanced assessment and coaching concepts for resilient movement.
BIOPRINT PRACTITIONER
Body-composition assessment and progress tracking in context.
WHERE GEORGE COACHES
ONE COACH.
MORE THAN ONE LENS.
Your immediate goal leads the work. Broader coaching experience helps connect it to how you move, recover and progress.
01
TRANSFORMATIONS.
Practical strength and body-composition progress built around consistency.
02BODYBUILDING.
Muscle-building, exercise execution and physique-focused programming.
03POWERLIFTING.
Squat, bench and deadlift technique supported by intelligent programming.
04OLYMPIC LIFTING.
Technical development for the snatch, clean and jerk.
THE COACHING STANDARD
UNDERSTAND THE GOAL.
TEACH THE WORK.
TRACK WHAT CHANGES.
01 · CLARITYA member should know what they are doing and why it belongs in the plan.
02 · TECHNIQUEGood execution makes the work safer, more repeatable and more productive.
03 · PROGRESSIONThe program should evolve with results—not stay frozen because it was written once.
WORK WITH GEORGE
FOCUSED SESSION.
OR WEEKLY RHYTHM.
Choose one-to-one sessions when you need them, or make coaching part of every week with Prime Platinum.
ONE-TO-ONE$70 · 60 MINUTES
A focused session for technique, programming or renewed direction.
SEE PERSONAL TRAINING ACCESS + COACHINGPRIME PLATINUM$89.95/week with 24/7 access and one session with George every week.
SEE PLATINUM COACHED INTRODUCTIONPRIME START · $49Fourteen days to learn the floor, follow your program and review progress.
START HERE564–566 MT ALEXANDER ROAD · ASCOT VALE
TRAIN WITH GEORGE.
Programming · Technique · Strength · Body composition