HYPERTROPHY.
Exercise selection and weekly volume organised around the muscle groups and outcomes that matter.
BODYBUILDING COACHING · ASCOT VALE
BUILD MUSCLE.
EARN THE DETAIL.
Physique-focused coaching that connects exercise execution, weekly structure and progression to the body you are working to build.
HYPERTROPHYPURPOSE-BUILT PROGRAMMING
PRIMESMARTSTRENGTH + SMARTCAM
EXECUTIONMAKE EACH SET COUNT
10+ YEARSCOACH GEORGE
BODYBUILDING WITH INTENT
MORE THAN SETS.
BETTER STIMULUS.
Muscle-building is not simply a list of exercises. The program, equipment, execution and recovery demands need to make sense together.
Team Prime combines a hand-picked strength and hypertrophy floor with George's experience across physique work, programming and body composition. Coaching focuses on getting more useful work from the exercises you perform and making changes when progress calls for them.
WHAT THE COACHING FOCUSES ON
THE DETAILS THAT
MOVE THE WORK FORWARD.
Coaching turns the broad goal into practical decisions you can repeat, review and progress.
EXECUTION.
Set-up, range, tempo and intent refined so the target tissue receives the work.
PROGRESSION.
A practical approach to load, repetitions, volume and exercise changes over time.
PHYSIQUE.
Body-composition context, posing and preparation support aligned with the stage of your goal.
WHO THIS SUITS
A CLEAR PATH
FOR YOUR STARTING POINT.
You do not need to arrive as an expert. The plan should reflect where you are now and what you are ready to build.
Newer lifters who want to build muscle without learning every lesson through trial and error.
Experienced members whose program has become repetitive or whose progress has stalled.
Physique-focused trainees who want detailed execution and a clearer progression plan.
THE COACHING PROCESS
ASSESS.
PROGRAM.
COACH. REVIEW.
UNDERSTAND.
Clarify the goal, training history, current experience and practical constraints.
BUILD.
Create a program and exercise approach that match the work in front of you.
COACH.
Improve set-up, execution and the quality of each working session.
ADJUST.
Review progress and change the plan when the evidence says it is time.
COACH GEORGE MENELAOU
10+ YEARS.
PROPER CREDENTIALS.
George coaches across transformations, bodybuilding, powerlifting and Olympic weightlifting with a science-based approach to programming, technique and body composition.
ASCA LEVEL 1PICP LEVEL 1 & 2POWERLIFTING AUSTRALIAAWF LEVEL 1 & 2McGILL METHOD LEVEL 3BIOPRINT PRACTITIONER
MEET GEORGE 
PATHWAY FAQ
BEFORE
YOU BEGIN.
Is bodybuilding coaching only for competitors?
No. Many people want bodybuilding-style training to build muscle and improve their physique without stepping on stage.
Can coaching help with exercise technique?
Yes. Exercise execution and set-up are central because small changes can materially change where the work is felt.
Does Team Prime have bodybuilding equipment?
The floor includes PRIME SmartStrength and SmartCam machines, heavy dumbbells, free weights and specialist pieces selected for strength and hypertrophy work.
Can I book one session rather than ongoing coaching?
Yes. A 60-minute personal training session with George is $70. Prime Platinum adds weekly coaching to a 24/7 membership.
564–566 MT ALEXANDER ROAD · ASCOT VALE
MAKE EACH SET COUNT.
Hypertrophy · Exercise execution · Physique · Progression